HOW TO CURATE YOUR IMAGERY WITH A COLOR PALETTE

A MUST-LEARN FOR BUSINESS OWNERS TO USE ON THEIR SOCIAL MEDIA FEEDS AND MARKETING IMAGERY!

Great for personal IG pages, too!

“The imagery that you choose to use on your social media feeds, or marketing materials, should all match your branding color palette!”

-Elaina Mitchell

WHAT IS CURATION?

Curation is a field of endeavor involved with assembling, managing and presenting some type of collection. Curators of art galleries and museums, for example, research, select and acquire pieces for their institutions’ collections and oversee interpretation, displays and exhibits. (via whatis.techtarget.com)

So bascially, when curating an Instagram feed or business imagery, you’re collecting images that fit your brand.

The images should fit your brand in two ways, simultaneously. 

  1. Imagery should represent your business’ mission or purpose (or your own personal purpose, if for a personal Instagram profile)
  2. Imagery should always stick to the same color tones used in your branding (usually the colors used in your logo design, and related hues/tones)

*If you’re curating your personal Instagram feed, you can pretty much choose your own color palette based on how you want your viewers to “feel” when they visit your page. Different colors make us feel different ways. I talk more about this here. 

*If you’re curating imagery for your business, whatever colors are used in your logo design, or business branding package would be the color palette that your imagery should display, in subtle ways. 

CURATION EXAMPLE:

As I mentioned above, you can curate images for both a business, and a personal page. I’ll show you two examples below.

I’ll be using the HairDidgery logo design that I created a few years ago, in my business image curation example below:

BUSINESS:
LOGO DESIGN
COLOR PALETTE
CURATED IMAGERY

Do you notice how the images all have subtle hues of the colors from our color palette? That’s a curated feed, or curated imagery.

PERSONAL:

Kim Kardashian’s Instagram profile screams “professionally curated”! She uses hues of pink, tope, burgundy and cream. 

Kim Kardashian-West's Instagram feed

What kim and her sisters do really well, is they curate their feeds to match collections or products that they are about to launch. For example, Kim’s feed currently matched her Glam Bible Palette eye shadow. And um, I’m a fan! 

Do you notice how each image used on her feed has similar color tones to her eye shadow palette? Because all of the images have similar tones, they look really well together. This is the perfect example of a curation of images. 

Color Palette

THE CURATING PROCESS

Sourcing or creating images that fit your branding and color palette can take time, patience and practice. Large companies and brands usually hire photographers to capture images that fit their brand perfectly, and match their color palettes. But, if you’re trying to start curating images today, and on a budget, you can search many stock photography sites, or even use the same filter on IG on all of your images, to achieve a “curated” look. 

It’s all about attention to detail at the end of the day. Having images that fit your brand is a sure way to let the public know that you care about your business and you take time to pay attention to details. Above all of that, it just looks awesome on an Instagram feed. Doesn’t it? This is also a proven way to attract more followers!

I’ll be discussing this more during my FREE Instagram Growth Masterclass! If you haven’t signed up yet, there’s still time. Sign up here.

I offer a Curated Imagery folder to all of my clients that purchase a Branding Package, to ensure that their brand is starting off on the right foot, with the right imagery. 

Imagery really does play a huge role in the way someone will “feel” about your business or personal brand. 

Here’s some tips for curating imagery:

  • Establish a color palette that goes well with your business/brand and keep it handy! (Print it out and put it in a pretty frame)
  • Establish a "feeling" or theme associated to your business or brand. This is usually developed from the mission statement.
  • Search stock websites for images that match the above two steps...or hire a photographer to take some branded images! (cell phone photography works, too!)
  • Create folders containing color hues of each image collection (example: "Blue Tones", "Cream Tones", etc.)
  • Lay your images next to each other to see if they work well together. There are lots of apps that help with this! I'll list them below.
  • Plan strategic captions or ad copy to go well with the images. Your captions/ad copy should relate to your images in some way.

USE YOUR CURATED IMAGES ON YOUR INSTAGRAM FEED!

Using curated images on your Insatgram feed will give your IG a very polished a professional look. It’s almost like being “best dressed” in school.

To really get the hang of curating images for an Instagram feed, you have to keep your color palette handy, and make sure your images match it, in subtle ways. You’ll also want to see how the images look with each other. You don’t want to clutter the same color and tones together…I suggest evenly spreading the colors from your color palette throughout your Instagram feed. There are some really helpful apps that do that! One of my favorites is Preview.

Preview is available for both Android and i-Phones. 

Use preview to plan in what order you’ll post your newly curated images, and so much more!

Now that you’ve collected some awesome images to match your business/brand, put them to good use!

Use them on your social media feeds, marketing materials and even your ads, to give your business a very professionally branded look!

Congratulations….

NOW YOU’RE A CURATING PRO!

 

TAG US IN YOUR CURATED FEEDS

@ElainaMitchell_Designs

Do you still have questions about curating images for your business/brand? We’re here to help. 

Send us an email:

contact@emitchelldesigns.com

%d bloggers like this: